Advertising
Online
During my time at Cheil MEA as a Junior Account Executive, I worked closely with Samsung Mobile on a range of digital campaigns, including major flagship launches. I collaborated with creative, production, and social teams to deliver website assets, online content, and social media material that aligned with global brand guidelines. My role involved coordinating digital deliverables, managing timelines, and ensuring every asset went live smoothly across platforms. I also contributed to marketing strategy discussions, helping shape campaign direction and digital storytelling.
Offline
I also supported Samsung’s offline advertising efforts across the Middle East, covering retail campaigns, in-store branding, and out-of-home placements such as billboards and mall takeovers. I worked with creative teams, vendors, and production partners to ensure physical assets were delivered accurately and on time. This included overseeing artwork approvals, managing installation logistics, and maintaining consistent brand representation across all touchpoints. These projects strengthened my attention to detail, communication skills, and ability to coordinate large-scale creative rollouts.
Public Relations
PRCO - Luxury Hospitality & Lifestyle
At PRCO, I worked as an Account Executive supporting a portfolio of luxury hospitality and lifestyle clients including Jumeirah Emirates Towers, One&Only Mirage, Lyre’s Non-Alcoholic, and Al Qana Abu Dhabi. My role involved drafting press releases, coordinating media communication, and managing influencer partnerships. I also planned and executed press and influencer events, ensuring seamless logistics and strong brand alignment. Additionally, I oversaw PR gifting and relationship building with key media and influencers, helping clients strengthen visibility across the region’s lifestyle and hospitality space.
The Romans – Pitching, Strategy & Launch Support
I later joined The Romans as a Senior Account Executive during their expansion into the UAE market. As part of a small founding team, I played a major role in developing and pitching new business proposals. I planned and delivered full pitch presentations to major brands including Paramount Hotels Dubai and Fairmont Maldives, and supported strategic work for existing clients such as Tate & Lyle. Although my time there was short, I gained valuable experience in agency launch operations, pitch strategy, and hands-on business development within a startup environment.
Content Creation
Expin – Influencer Marketing & Social Content Creation
I joined Expin as a marketing intern shortly after completing my Bachelor’s degree, supporting the team during the app’s pre-launch phase. Expin began as a platform enabling influencers to collaborate with restaurants, spas, and lifestyle services through barter partnerships, and I helped shape its early digital presence. I created content for their social channels, produced marketing materials, and built e-marketing newsletters using HubSpot. I also met with potential partner businesses and assisted in managing influencer approvals and communication. My work contributed to Expin’s transition from a launch-stage app to a fully functioning influencer agency with a growing presence in the UAE.
University of Westminster – Careers & Employability Content Creation
While completing my master’s degree, I worked with the University of Westminster Careers & Employability Team, where I produced engaging social media content aimed at supporting student career development. This included filming and editing reels and TikToks, creating written blog posts for LinkedIn, and capturing content during university events. I contributed to shaping the team’s digital voice by combining storytelling, visual creativity, and an understanding of what resonates with student audiences. This experience strengthened my skills in video production, editing, and platform-specific content strategy.
Software Engineering
Projects
Alongside my MSc in Software Engineering, where I achieved a Distinction, I’ve built a range of full-stack applications that showcase my experience in C#, ASP.NET Core, React, JavaScript, and SQL. My projects encompass web applications, interactive tools, and game-inspired builds, reflecting both my technical expertise and my creative problem-solving approach. Each project includes clean documentation, version-controlled code, and a focus on functionality, usability, and scalable architecture. You can explore all of my work on GitHub, where I regularly update and host the full collection of my software engineering projects.
